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PRESS RELEASE 2 August 2010
Top Sauvignon Blanc Specialist
Joins Ultra Premium Group
Fairbourne Estate chosen for
The Specialist Wine Growers of New Zealand
The search by The Specialist Winegrowers of New Zealand (TSWNZ) for a specialist producer of premium Sauvignon Blanc has concluded with the announcement that Russell Hooper and Sarah Inkersellís Fairbourne Estate from Marlborough has been chosen to represent New Zealandís iconic grape variety in this select marketing group.
Nick Nobilo of Vinoptima, one of the founding members of TSWNZ, describes this selection as one of the most difficult that the group has had to make.
"We are true specialists," he explains, "each intent on making the very best wine from our chosen variety. Sauvignon Blanc dominates New Zealand wine production and we determined that we could only include it in our portfolio if the quality and style were absolutely outstanding. In Fairbourne Estate we identified the candidate we wanted."
For Fairbourne Estate the invitation to join the select marketing group justifies the decision to specialise at the top end.
"The opportunity to market alongside fellow winemakers who share a dedication that borders on the obsessive is extremely exciting," according to Russell Hooper. "We are all selling to similar segments of the market, yet we are not in any way competitive. The combined portfolio represents the best of New Zealandís artisan producers and we are proud to now be included."
Russell and Sarah have been prominent in the development of Marlborough Sauvignon Blanc since the early 1990s and have been individually identified with a number of top brands. Under the Fairbourne and Two Tails labels they are now producing their own highly distinctive wines that have intense flavours which are site specific.
Winemaker Sarah Inkersell aims to achieve purity and individuality in her wines and says that an intimate knowledge of each site and each parcel of fruit that it produces is essential to their aim of producing world class wines. "We are wholly committed to Marlborough Sauvignon Blanc," she insists, "and we believe the best is still to come."
With Syrah (The Hay Paddock), Pinot Noir (Wooing Tree), Cabernet Blends (Destiny Bay), Gewurztraminer (Vinoptima), Methode Traditionelle (No1 Family Estate) and now Sauvignon Blanc (Fairbourne Estate) in its portfolio, The Specialist Winegrowers of New Zealand is arousing considerable interest in fine wine export markets and is continuing to identify producers of additional varieties that can meet its criteria for specialisation and quality.
A copy of the press release may be downloaded here.
For more information, Members can be contacted as follows:
Fairbourne Estate Limited
Mob: (+64) 021 839463
The Hay Paddock Limited
Tel: (+64)09 372 9539
Mob: (+64)027 4968783
Destiny Bay Wines Limited
Tel: (+64)09 372 9300
Mob: (+64)021 443656
Adele Le Brun
No1 Family Estate Limited
Tel: (+64)03 572 9876
Mob: (+64)021 982 192
Vinoptima Estate Limited
Tel: (+64)09 353 6565
Mob: (+64)021 780202
Wooing Tree Vineyard
Tel: (+64)03 445 4142
Mob: (+64)021 944471
The Specialist Winegrowers of New Zealand
379B Gordons Road; RD1